Since I am always trying to think like an innovator.......this piece in The McKinsey Quarterly really struck a chord......... plus the title is really fun "Market rebels and radical innovation" . The author Hayagreeva Rao is the Atholl McBean Professor of Organizational Behavior and Human Resources in the Graduate School of Business at Stanford University.
If you can get past the fact that this man (looks like Jabba The Hut) should never be in front of the camera, what he says is fascinating, and makes so much sense. He briefly cites some case studies - like Nike and Personal Computing, and the enormous impact that these 2 have had.
Innovation and "rebels" will lead the way into the next big money making opportunities, both in specific niches and in the overall economy. I guarantee you these opportunities will NOT come from anywhere in corporate America, where even in the most creative environments - creativity has been sucked dry.......
It's not about thinking of the next trend but identifying with it, I believe this happens through your peer groups and grassroots efforts...you just have to "listen" to what's happening amongst the people you know, etc And when you figure it out - please let me know!