Tuesday, February 17, 2009

The Digital Evolution/Revolution

Lately, many people I know have been laid off, joining the swelling ranks of the "underemployed". Last week alone, 3 people I know in advertising got laid off, well actually in one case the company is closing it's doors completely after millions of dollars went "bye bye".....

When I got laid off last month, instead of going to commiserate with my fellow "underemployed", I went home took out my email address book, crafted a little email explaining the situation and sent it to over 300 contacts. I got busy "networking" because it's better to put that energy into finding work. The responses I got back have been incredibly varied, but the most interesting have been from recruiters.

It is clear that the ONLY segment of the industry that is growing and currently hiring is the digital/interactive realm. My difficulty has been to help recruiters and their clients understand how my skill set translates into that realm. Many (not all) recruiters, like their clients continue to think inside the "box" - perhaps that is why I have never gotten a job from my resume or a recruiter, my career and experience just do not fit neatly in that box.....but according to many of the leading thinkers in this new digital age, that is exactly the type of experience and thinking that will help move the industry forward.

I have read dozens of articles recently about the digital world and how it has changed the industry, here is one written by Alan Wolk, who is considered to be one of the most distinctive voices to come out of the creative side of the ad business "Advertising After The Real Digital Revolution"

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