Monday, February 23, 2009

“Reinventing Innovation.”

Recently, I read some excerpts from a fascinating book on success and innovation "Outliers, The Story of Success" by Malcolm Gladwell. Gladwell was invited to speak at a conference in Canada on "Reinventing Innovation". The transcript of his speech is published in "I have an Idea" Advertising's Intellectual Archive.

One of the premises of the book is that, innovators can be divide into two broad groups. The first group called ‘conceptual innovators’, are the people who have the big, bold, breakthrough ideas, and they execute them very quickly. The second group is 'experimental innovators', those who do not have one big bold central idea. Experimental innovators may never have a big, bold, breakthrough idea. By virtue they are experimental and open to trying new things and learn from failure - using failure to launch their next move.This process is not "efficient" by business standards but can lead to great success and genius. After all part of success is learning from your past experiences..... especially your failures.

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