Totally Tuned in to doing good via Social Networks

Recently I have been learning a great deal about the Social Media environment and am totally tuned in to the amazing posibilities that it can offer marketers, organizations and people alike. One of the best things about these Social Media Networks  is that it can propel grassroots efforts, and that unlike traditional grassroots, these network are not limited by geography.  

One of the best efforts to date has been Mashable's "This Week, Tweat to Beat Leukemia!", an idea hatched at SXSW.  They are Tweeting and using their Facebook audience to raise money, I have posted this on my Facebook page and I'm re-tweeting. Besides the initial messages, there are updates on the funds raised, and lots of comments from all over the world.  I initially was hooked by this effort because it is  a cause near and dear to my heart,  my sister in-law passed away from Leukemia just 2 and a half years ago, but it obviously has touched many more people all over the world because they are almost at their fundraising goal.  I can see how all kinds of Charities and other organizations can use this effectively to raise funds and awareness of the work that they are doing - it's a new fundraising model for the new economy, and with fundraising significantly down, this is an amazing tool. 

I recently got involved in a campaign for Share our Strength but it was not as effective or as interactive as this effort. Another good story was Magianos restaurants recent drive to build their Twitter community,  they offered a chance to win gift certificates to their restaurants for those that started following them on Twitter - not sure how many they where able to add, but very clever tactic, they got me to follow them.

The Lemonade Makers

Yesterday, while doing my daily "cruise" of job boards & industry news, I came across - Recession Wire - the upside of the downturn http://www.recessionwire.com
These ladies validated my belief that there is always an opportunity to make money in any economy.... you just have to figure out where and how. All 3 of the founders of RW have lost their jobs due to lay-offs and cutbacks....to put in their own words - they "decided to turn misfortune into opportunity. Inspired to capture the stories and improve the lives of urban professionals who, like them, were getting effed by the economy, they founded a website in early 2009. And that’s how Recessionwire was born–as a pop-up site™, ready and willing to die.

This is truly making lemonade out of lemons!

I'm only sorry I didn't come up with this concept myself..... hmmm perhaps there is an opportunity for some other kind of related site...... I will be thinking about it all day today, while I work at searching high and low for potential career opportunities and reinventing myself - and that's work!